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Essence

50 Black Women Founders To Watch

When Essence recognizes you as one of the 50 founders to watch, you stop work and go celebrate! Then get back and work even harder because you know that young black girls are looking up to you to succeed.

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Forbes

Practical Tips for Amplifying Diversity

Digital Undivided, Digital Diversity Network's Women of Color in Technology, New York, 2017
 

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REfinery29

And the Refinery29 Beauty Innovator Award Winners are...

I wish I had savored this moment as best as I could.  I knew I was going to lose to Pat McGrath, but who cares, I made the list!

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Moguldom

How Black Female Founders Can Finally Break Through The Fundraising Gap In 2018

There are less than 25 black women that have funded businesses in the US.  Here’s Dee Poku’s take on how black female can finally break through the fundraising gap

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Huffington Post

7 black business and Tech Professionals Who are changing the game.   

I’d have loved this so much more, if the first sentence didn't have “beauty”

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Pitchbook

28 Black founders and Investors Making an Impact in Tech

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VANITY FAIR

26 WOMEN OF COLOR DIVERSIFYING ENTREPRENEURSHIP IN SILICON VALLEY, MEDIA, AND BEYOND



 

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Cnet

Women tech entrepreneurs need to become 'visible figures'

Inspired by hidden figures, a group of black women with amazing careers formed a Visible Figures group.  In this article, I shared the need to be more visible as a woman entrepreneur.

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Cynopsis Media

The top women in Digital, according to Cynopsis Media

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WWD

Asmau Ahmed Turns Frustration Into Plum Perfect

This article balances my love for tech, business, and fashion.  It’s one of the few I like - it doesn't dumb down the tech to make it relatable…
 

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Forbes

Dreamers And Doers: Seven Nigerian-American Women In Tech Trailblazers
 

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All Together

A letter to Female Engineers...

This is a letter I wrote to the Society of Women Engineers, college students embarking on a career in engineering.

 

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Asmau & Plum Perfect


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Jordan Crook interviews the founder of Plum Perfect, Asmau Ahmed
 

New Makeup App Promises The Perfect Shade

 

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Engineer Asmau Ahmed Launches App That Matches Beauty Products To Your Skin Tone

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This App Will Change The Way You Buy Makeup

 

 
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45 Free Beauty Apps You Need to Download Now

 

A Makeup Recommendation App that Really Works: Plum Perfect Cracks the Color Code

Plum Perfect: The Amazing New Beauty App Worthy of Its Buzz
 

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An App That'll Help You Find Your Perfect Makeup Shade. Genius.
 

 

Upping the Beauty-Box Game

 

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Asmau Ahmed Developed An App Called Plum Perfect To Help You Get Your Makeup Just Right

Fashtech Digest #3 | Apple Stores Recruiting Luxury Experts, Fashion & Tech + Sustainability, Glasses

 
 

Speaking Engagements


Women@Forbes Under 30:

The Pipeline: How Do We Fix the Future?

Four leaders discuss how to keep girls and women engaged in STEM at each key stage of their career.

Asmau Ahmed, Founder, Plum Perfect & Digital Product Leader, Capital One  Ayah Bdeir, Founder & Chief Executive Officer, littleBits  Amy Pressman, Co-Founder, Medallia  Anarghya Vardhana, Senior Associate, Maveron  Moderator: Heather Cabot, Co-Author, Geek Girl Rising: Inside the Sisterhood Shaking Up Tech

Asmau Ahmed, Founder, Plum Perfect & Digital Product Leader, Capital One

Ayah Bdeir, Founder & Chief Executive Officer, littleBits

Amy Pressman, Co-Founder, Medallia

Anarghya Vardhana, Senior Associate, Maveron

Moderator: Heather Cabot, Co-Author, Geek Girl Rising: Inside the Sisterhood Shaking Up Tech

 

The Other Festival

Funding and running a successful business

Four female founders share the triumphs and challenges of funding and running a female founded business

Asmau, CEO of Plum Perfect, along with CEO of theKnot, Maven, and Renttherunway

Asmau, CEO of Plum Perfect, along with CEO of theKnot, Maven, and Renttherunway

 

Amazon

Underrepresented: “We Power Tech” panelists talk about bridging the racial and digital divide

When Amazon invited me to speak about business, tech, and diversity, the only possible answer was ‘yes, of course!’. It was an opportunity to impart change via a wide reaching forum.

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Tara Walker led a panel at re:Invent 2017 to discuss how best to champion diversity and inclusion in tech. Panelists included Asmau Ahmed, the founder of visual recognition startup Plum Perfect and enterprise digital strategist at Capital One; Molly Q. Ford, the director of global equality programs at Salesforce; and Ruben Ortega, engineering site lead at Pinterest.

Tara Walker led a panel at re:Invent 2017 to discuss how best to champion diversity and inclusion in tech. Panelists included Asmau Ahmed, the founder of visual recognition startup Plum Perfect and enterprise digital strategist at Capital One; Molly Q. Ford, the director of global equality programs at Salesforce; and Ruben Ortega, engineering site lead at Pinterest.


Capital One

Keynote: Women In Tech Demo Day

Honored to have been the keynote speaker in the Capital One, Women In Tech demo day. The sheer brilliance of the demos blew my mind.  

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Mobile Photo Connect

Annual Conference and Award.

Mobile Photo Connect hosted and ranked 30 high profile apps and services. Thanks to our amazing team, Plum Perfect came in 2nd place.
 

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LDV Vision Summit

Asmau Ahmed: Computer Vision Knows What Colors Are Best For Your Furniture, Makeup And Clothes.

LDV Vision Summit 2015: Computer vision technology can now analyze your photos to help you personalize your look in seconds. Asmau will share how her company Plum Perfect is a visual recommendation engine which drives personalized advertising and e-commerce.

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Bad hair day, but fun presentation at LDV summit.  


She Leads Africa

I spoke to a room full of African women entrepreneurs about Building Business In Tech. I walked away learning more that I taught!  Those are the best meetings.

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Jay Manuel

DiscoverYou NYC, 2017

Jay Manuel, celebrity makeup artist and former creative director of America’s Next Top Model hosted an event about self image, beauty and technology.

Asmau Ahmed of Plum Perfect, co-founder of Doobop Jodie Patterson, Exhale Spa’s Founder Elisabeth Halfpapp, and celebrity, fashion and beauty photographer Russell James.     

Asmau Ahmed of Plum Perfect, co-founder of Doobop Jodie Patterson, Exhale Spa’s Founder Elisabeth Halfpapp, and celebrity, fashion and beauty photographer Russell James.    

Women in Product, Intuit

Make Diversity Actionable

“Our panelists @Cassie Divine, @Jimena Almendares, @Kelli Dragovich, Asmau Ahmed, Ha Nguyen, @Rachel Kumar were beyond inspirational. They shared not only trends but also real world tips for everyone to support diversity at work” - WIP

Cassie Divine, Intuit, Jimena Almendares, Intuit, Kelli Dragovich, Hired,  Asmau Ahmed , Capital One, Plum Perfect,  Ha Nguyen , Spiro Ventures, Rachel Kumar, LinkedIn

Cassie Divine, Intuit, Jimena Almendares, Intuit, Kelli Dragovich, Hired, Asmau Ahmed, Capital One, Plum Perfect, Ha Nguyen, Spiro Ventures, Rachel Kumar, LinkedIn

 

Digital Diversity Network's

Women of Color in Technology, Hosted by HBO

DDN’s Women of Color in Technology initiative was launched in May 2016 in partnership with HBO to educate, empower and ignite positive action to improve the future for women of color in the Innovation Economy. The panelists Asmau Ahmed, Founder & CEO, Plum Perfect, Deborah Berebichez, Ph.D., Chief Data Scientist, Metis; Kejo Clark, Director of Media Servicing Operations, HBO; Dr. Mitu Khandaker, Chief Creative Officer at Spirit AI; and Angela Lee, Founder of 37 Angels and Associate Dean & Chief Innovation Officer at Columbia Business School all shared experiences and empowering career advice to an audience of 200 women of color in technology.
 

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Left to right: Soledad O’Brien, TV anchor, producer and philanthropist; Asmau Ahmed; Jenna Wortham, Staff Writer for the New York Times Magazine;  (Credit: Champion Hamilton,  http://about.me/ChampionHamilton .)

Left to right: Soledad O’Brien, TV anchor, producer and philanthropist; Asmau Ahmed; Jenna Wortham, Staff Writer for the New York Times Magazine;

(Credit: Champion Hamilton, http://about.me/ChampionHamilton.)

 

MentHer NYC

Advice from Female Entrepreneurs

“We are thrilled to feature Diana Lovett, Asmau Ahmed, and Tiffany Pham as three successful entrepreneurs who rock the startup world to share their story and offer up insightful words of wisdom”. #mentorshipmatters

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Luxury Forward, Paris.

Fashion, Beauty, Luxury, and Technology.

Luxury, Technology, and Paris. Need I say more?  For the 1st edition of Luxury Forward, more than 60 personalities, major players in the ecosystem of Luxury, Fashion , Beauty, Retail and Technology gather on the stage of the Chamber of the Palais d'Iéna, Economic and Social Council, Paris.

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Darden Business School, University of Virginia

When and Why to Seek Venture Capital: Entrepreneurs and Investors Share Their Insights

Darden's Batten Institute for Entrepreneurship and Innovation hosted a panel on venture capital funding for startups in New York City in late September 2017.

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ABI.NY – Women Entrepreneurship & Innovation Summit

Women in Tech Creating the Future
 

“We are on a quest to accelerate the pace of global innovation by working to ensure that the creators of technology mirror the people and societies who use it.”
At a time when input from women technologists is crucial to success in emerging and established companies, Anita Borg Institute organized a conference focused on entrepreneurship, intrapreneurship, research and products of women technologists.

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WomenWerk, 2017

Self-Care and Success
 

Zain Asher, CNN International Anchor, Karen Boykin- Towns, VP Corporate Affairs Pfizer, De’Ara Balenga, Director of Engagement, Hillary for America and I had a thoughtful discussion on how to navigate success, influence and change in a healthy way.

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Vanessa De Luca, Editor-In-Chief at Essence Magazine Zain Asher, CNN International Correspondent Karen Boykin-Towns, Vice President of Corporate Affairs at Pfizer Asmau Ahmed, Founder & CEO of Plum Perfect De'Ara Balenger, Former Director of Engagement at Hillary for America Ghylian Bell (Moderator), Founder of Urban Yoga Foundation

Vanessa De Luca, Editor-In-Chief at Essence Magazine
Zain Asher, CNN International Correspondent
Karen Boykin-Towns, Vice President of Corporate Affairs at Pfizer
Asmau Ahmed, Founder & CEO of Plum Perfect
De'Ara Balenger, Former Director of Engagement at Hillary for America
Ghylian Bell (Moderator), Founder of Urban Yoga Foundation

 

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